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Volume 23, Number 4—April 2017
Research Letter

Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications

Brian J. Zikmund-FisherComments to Author , Aaron M. Scherer, Megan Knaus, Enny Das, and Angela Fagerlin
Author affiliations: University of Michigan, Ann Arbor, Michigan, USA (B.J. Zikmund-Fisher, A.M. Scherer, M. Knaus); University of Iowa, Iowa City, Iowa, USA (A.M. Scherer); Radboud University Nijmegen, Nijmegen, The Netherlands (E. Das); University of Utah, Salt Lake City, Utah, USA (A. Fagerlin); Salt Lake City VA Center for Informatics Decision Enhancement and Surveillance, Salt Lake City (A. Fagerlin)

Main Article

Table

Differences in ratings of worry and vaccination intentions compared with ratings when no information was provided about a hypothetical influenza pandemic, the Netherlands, 2015*

Average case scenario
 Extreme case scenario
No Information
 Mild severity
 Moderate severity
No information
Worry if symptoms Reference –0.01 +0.20
Worry about extreme Reference +0.07 +0.13
Vaccination intentions
 Reference
 –0.16
 +0.18
Mild severity
Worry if symptoms –0.23 –0.08 –0.07
Worry about extreme –0.07 –0.01 +0.01
Vaccination intentions
 –0.25
 –0.18
 –0.12
Moderate severity
Worry if symptoms +0.26 +0.18 +0.17
Worry about extreme +0.22 +0.13 +0.13
Vaccination intentions +0.21 +0.05 –0.06

+, increased worry; –, decreased worry.

Main Article

Page created: March 16, 2017
Page updated: March 16, 2017
Page reviewed: March 16, 2017
The conclusions, findings, and opinions expressed by authors contributing to this journal do not necessarily reflect the official position of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors' affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.
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